"Make Time For" Dry Shampoo Campaign
Living Proof provides a smarter solution for beautiful, healthy looking hair so we partnered to create a campaign that shared the relatable benefits of their successful Dry Shampoo line. We told three stories of women who are using the dry shampoo for three unique reasons: to quickly remove sweat, to quickly remove scents, and to quickly get ready with a house full of kids. The strategies for the film and full photographic campaign were to be used across the internet, in social media, on e-commerce platforms, and in retail (Sephora).
ClientLiving ProofServicesStrategy, Full Service Content Production, Social Media, Photography
Make Time for Morning Spin
Don’t sweat it. Perfect hair Day Dry Shampoo removes oil, sweat, and odor from even the toughest workout.
Make Time for Workday Wins
Perfect hair Day Dry Shampoo removes oil, sweat, and odor so your hair looks, feels, and smells clean, no matter what you put it through.
Make Time for Simple Moments
Time is of the essence and when time is precious, Perfect hair Day Dry Shampoo can help you move through your routine faster so you can spend more time with yourself and your family.
Retail Integration
Part of the campaign was creating assets designed specifically for online retailers. These innovated and expanded on the retailers requirements.
Photography
The storylines were captured in still photo form by Jace Lumley to accompany and work cohesively with the videos as a multi-medium all-encompassing campaign.
