Lululemon Winter Campaign
Working with Another Agency, we created a campaign that would introduce Lululemon’s Winter apparel lookbook. Through image, print, video, and strategic advertising, the customer experience was complete.
“We ventured to the streets and mountains of Norway to get back to our breath and explore the air out there”
The video assets were part of the entire campaign developed by Matte Black who developed a fully integrated digital lookbook experience that featured exclusive editorial stories, e-commerce integration and shoppable video content, creating another portal for their guest to explore.
ClientLululemonAgencyAnotherServicesPost-Production
Social Media Integration
We rolled out 20+ individual assets, designed for independent social media platforms, a variety of screens and aspect ratios, and different objectives through paid advertising.
Independent assets were created for each apparel design to be used as direct-to-consumer shoppable video experiences.
Social Media Integration
We rolled out 20+ individual assets, designed for independent social media platforms, a variety of screens and aspect ratios, and different objectives through paid advertising.
Independent assets were created for each apparel design to be used as direct-to-consumer shoppable video experiences.
